Scott Milhous
226 Kingdom Drive, Saint Charles, MO 63301
h. 636-493-9098 • m. 636-233-5911 • E-mail: smmilhous@yahoo.com

______________________________________________________________

DIGITAL MARKETING/SOCIAL MEDIA EXPERT AND FREELANCE WRITER

Creative, energetic and solid business leader with a strong understanding of digital media and marketing by doing it, experiencing it, staying open to new ideas and emerging models. Strong passion for the WWW space and how different mechanisms influence brand loyalties and decisions. Skilled at helping organizations integrate their marketing plans and objectives with new social media tools, overseeing usage of those tools, and offering expert guidance on best practices and rules of engagement. Highly collaborative and influential with advanced communication skills and leadership ability to work with teams and business units as a partner. Proven ability to build Thought Leadership by building presence with social media marketing strategies and supplementation of traditional techniques. Highly skilled at writing blogs, newsletters, and business plans to increase the awareness and ongoing differentiation of a brand. Published freelance writer for magazines such as Blitz Magazine, Parts and People.

Core Competencies

Web 2.0
Customer Alignment and Engagement
Social Media Marketing
Budget Allocation
Traditional marketing and public relations expertise
Tie-ins with increasing pipeline and revenue
Active blog with strong writing skills
The ability to communicate as a public speaker
Awareness and engagement of leading social communities

Professional Experience
Co-Inside Strategies, Saint Charles, MO

SOCIAL MEDIA CONSULTANT/FREELANCE WRITER April 2007 - Present

Co-Inside Strategies is the company founded by Scott Milhous and his wife, Angie to combine their years of professional success in the corporate world to help small businesses in their operational, marketing and personnel efforts.

· Founding member of the pioneering Co-Inside Strategies team.
· Writer of the Influential Marketing blog http://www.scottmilhous.com/
· Provide leadership on market driven models for managing and marketing new products;

lead strategic and tactical initiatives.
· Establish full product planning strategy including market requirements, product roadmapping, identifying user personas and developing release milestones.
· Articulate the go-to-market goals and strategies for achieving those goals.
· Aggregate delivery of consistent, dynamic, informative and actionable metrics, as well as a real-time dashboard to measure and optimize ongoing campaign performance
· Create and deliver thoughtful information via web presence and traditional media to influence buyers, industry specialists, key editors in the press and other third parties.
· Well-versed on research, audience, advertiser capabilities and competitive positioning.
· Secured appearances in electronic media as a subject matter expert in Education.com, Divorce360.com and multiple radio interviews.

Pundmann Motor Company 

Saint Charles, MO

SALES CONSULTANT June 2009 - Present

·         Significantly upgraded Internet Sales Department in scope and professionalism resulting in a 26% Internet sales increase over same time last year.

·         Continued year over year sales growth three years in a row.

·         Provide leadership on market driven models for managing and marketing new products; lead strategic and tactical initiatives. 

Little Hills Winery and Restaurant, Saint Charles, MO

Little Hills Winery is located in the historic district of downtown Saint Charles, Missouri and offers award winning wines from Missouri hybrid grapes. Little Hills Restaurant serves classic French-American cuisine in a comfortable, upscale atmosphere with beautiful, outdoor seating around fire pits.

MARKETING AND COMMUNICATIONS MANAGER August 2008 - April 2009

· Ensured flawless and fiscally sound execution of social media channel efforts focusing primarily on research, blogging, creating online content, as well as client interaction for the restaurant and winery.
· Maintained and executed day-to-day blog duties such as copy-editing, publishing, fact-checking, securing approvals, and comment moderation to ensure posts adhere to accuracy, messaging and timing requirements.
· Updated and maintained the restaurant and winery's content on social media sites (facebook, Twitter, Linkedin, Plaxo and Myspace) on a daily basis, to keep content current and accessible.
· Generated visibility and buzz designed to draw traffic to restaurant, gift shop and website. Sales increased over 26% over previous year with an increase in customer counts by 35% in the same period.
· Oversaw the development and production of the company's primary employee communications vehicle including an internal newsletter, as well as writing training procedures for bar staff.
· Established and implemented a matrix for customer service to increase customer loyalty and satisfaction. Successfully moved customers that were in the dissatisfaction and indifference category to loyal, repeat customers.

Subaru of America, Inc., Cherry Hill, NJ July 1990 - September 2007

Subaru of America, Inc., (SOA), is the exclusive United States marketer of Subaru products manufactured by Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., SOA serves nearly 600 dealers nationwide. Subaru is recognized as the world leader in All Wheel Drive technology.

DISTRICT OPERATIONS MANAGER July 1990 - September 2007

Profitably managed, organized, staffed, directed and controlled all service business for 26 retail dealerships in 4 states.
· Responsible for the assignment, scheduling and satisfactory completion of all customer and internal service requests.
· Coached a group of approximately 26 dealers toward improving service and parts-related aspects of their business.
· Identified the need for and facilitated the implementation of new program development and focused on performance and business strategies to guide dealers’ capabilities.
· Provided internal stakeholders with information and advice pertaining to service operations and product quality issues derived from field observations. Warranty compliance and customer loyalty; worked directly with the Regional Vice President providing feedback and solutions to address compliance issues.
· Created action plans for dealerships applying for certification to address areas needing improvement to increase profitability and create long-term sustainability. Influenced the behavior of teams and individuals to reach goals.
· Developed warranty compliance and customer loyalty best practices for the dealerships; trained and coached service employees.
· Oversaw tool inventory management.

PARTS INFORMATION COORDINATOR July 1993 - June 1996

· Team leader of supply chain for automotive parts distribution for Eastern United States.
· Supply chain management included tracking and maintaining inventories of special needed parts from domestic vendors as well as from parent company and suppliers in Japan.
· Provided technical parts information to dealership personnel covering the eastern half of the United States.
· Responsibilities included processing parts return claims and determining which were suited to be returned to inventories based on demands and condition.


PARTS EXPEDITOR October 1991 - October 1993

· Liaison between dealership parts department and Subaru of America.
· Provided technical information to ensure the right part was ordered for the right vehicle and in the most cost effective and timely manner.
· Participated in a project that successfully streamlined labeling, packing and tracking of orders.
· Improved order fill rates from 92% to 97% by constantly monitoring and scoring current processes and studying best practices based on industry standards.

SERVICE COORDINATOR July 1990 - October 1991

· Maintained friendly and frequent telephone contact with customers, implementing suggestive selling, as appropriate and assists in problem solving and maintaining open communication.
· Familiar with product literature and able to convey product information and availability to customers.
· Dispatched delivery of orders, as necessary, to comply with customer request.

Education and Credentials
LINDENWOOD UNIVERSITY, St. Charles, MO
Bachelor of Arts; Corporate Communications

BUTLER UNIVERSITY, Indianapolis, IN
Media Arts; Electronic Media 54 Credits

BRADLEY COMMUNICATIONS
Quantum Leap Public Relations and Marketing

Top 5 Owner Loyalty Awards 2002 - 2005

Professional Training CredentialsSubaru of America Customer Loyalty
Trainer 1990 - 2007

Portfoliohttp://www.scottsworksamples.blogspot.com/
http://blitzmagonline.com/college-football.cfm/Post/190/
http://blitzmagonline.com/pro-football.cfm/Post/222/
http://www.partsandpeople.com/RiverValley/articles/view/3845

Affiliations
Automotive Youth Education Systems
National Youth Sports Coaches Association